Many people have started a successful career through social networks, thanks to their constant and notorious participation within the platforms. If you also want to start and boost the one you already have, you can create and use hashtags on Twitter like a trampoline. Here we will explain what you should know.
We cannot deny the great power that social networks have on networks. They can determine what is trending and encourage many to buy a service or product. For this reason, there are those who have made the most of it and you can do the same with simple and well thought out actions.
You have a brand to promote, a product of your company or you want to stand out and be recognized by others, you can make use of hashtags to reach it. Hashtags are the words or phrases without spaces that are preceded by # and that link all the topics that are related.
Thanks to hashtags you can find and join conversations that are of interest to you, they can also give you the visibility you want on networks like Facebook, where you can create your own phrases to boost your business.
Platforms like TikTok allow you to save the hashtags, to recycle them or to be able to locate the information or videos that interest you. Its use is crucial in this application, since it allows you to reach people you don’t even know.
On Instagram you can use the Hashtag on your profile so that it is more noticeable than other profiles that are similar, this trick and others can help you be a great influence among your followers and motivate them to recommend you to their friends.
On Twitter, the use of hashtags has some similarities with other networks. Person you must place the # before writing a series of words keys. These words will cause the platform to categorize them according to the topic and when someone does a related search, the hashtag you created will appear.
You must keep in mind that you must be very creative when choosing keywords, since if they are not well thought out, they will position the tweet in a place that you will not want. In addition, you should not not include words such as the, the, the, among others because they will divert the message to an unsuccessful search.
Hashtags can be placed anywhere in the tweet what if you have trouble seeing the answers that generate the same and you require another type of help you can consult the technical support.
Hashtags can help other people join the conversations you’re having about a topic and connect you with what’s going on around you. This is an advantage if you want to have more visibility and want others to see your business or brand.
Therefore, you should not underestimate the influence that hashtags have to boost you in the digital world. What’s more, you should know that each social network has a dominant audience or distinctive purpose.
For example, TikTok has a bulk of the young population who upload funny videos or propose challenges. This does not mean that you cannot upload material other than this theme or that you cannot have a career there, but rather that it is what you will mostly see.
On the other hand, Facebook or Instagram have a young adult audience who are looking to be entertained and find out what is happening around them, either with news or by watching tutorials on a topic.
For its part, Twitter has a special feature and that is that many entrepreneurs keep an eye on this platform to find out about new ventures. This may be the lifesaver you are looking for.
Think about the audience you want to impact
Before creating a hashtag you must be a good marketer and not think about how you would like something, but how your audience would like to find something. This means that, while you are putting together the keywords, you must put yourself in the shoes of a stranger who initiates a search. What should you do to get it to your hashtag? You must make the brand or theme clear when selecting the words
Something that can help you is to use the explore tab and verify that the phrase you selected has not been used recently in a different field so that people do not confuse it.
You can also sharpen your hashtag by searching the explorer for the most recent trends that resemble your brand, thus ensuring its visibility. Another thing that can help you is to put all the words in capital letters, since it facilitates reading and makes it even more striking.
the place where you are
As we explained to you earlier, many companies have their eye on Twitter, since approximately 25% of a person’s decision to buy something is based on the participation of a brand in their culture.
And it is on this platform that important participation in cultural conversations is achieved. Because, if you participate in these conversations you will increase the chances of purchase.
What should you do to be able to include a hashtag in your Twitter post?
As we mentioned before, hashtags can be located anywhere in a Tweet, so you should consider not using punctuation marks or spaces between words. Also, you must make sure your account is public so that when a person performs a search, your hashtag can appear among the results.
How can you use external tools to monitor the activity and interaction of your hashtag?
There are external applications that you can download in any virtual store to control your presence on the platform. To make use of them, in addition to installing it on your device, you must enter your personal data so that the application can access your account. Then you can create a column to check the interaction that the hashtags produce.